Internet Broadcasting achieves huge ROI through reliable offshore production
In the fall of 2005, Internet Broadcasting hired Warecorp to help optimize its advertising production practice.
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Problem
- IB could not commit to/deliver on high value projects due to staffing limitations
- IB staff doing rote programming tasks rather than developing next generation products
- Create dedicated offshore team to perform programming tasks
- Analyze and streamline production processes
- Migrate internal staff to higher-value activities without increasing total delivery costs
- Over 90% of client's advertising revenue-based projects are delivered using Warecorp staff
- Warecorp performs 130+ coding tasks per day
- Daily queue of tasks are entered in the afternoon and is completed the next morning
Solution
Results